This is a topic I’m deeply passionate about (my clients know:) - because I’ve seen, time and again, how quietly powerful values are when things get hard. Not in theory. But in real life. A moment that stays with me I remember a client saying to me, halfway through a session: “I know what the ‘right’ decision is — I just don’t know if I’m brave enough to act on it.” When we slowed things down, it wasn’t a capability issue. It wasn’t even a strategic one. It was a values moment